Task

Become an Alfa-Capital client.

Formulate a set of hypotheses for the following problem:

A client's portfolio is 15,000 rubles after 3 months of registration, but it should be 100,000 rubles.

Choose one of the resulting hypotheses and formulate an A/B test.

Disclaimer

Only mobile is considered.

For each hypothesis in this task, the following are omitted:

• Expected user actions
• Success criteria
• Evaluation of:
  • Potential effect
  • Experiment cost
  • Data reliability
  • Time spent on the experiment
• The numbers for the experiment are taken "from the ceiling"

Vision and General Recommendations

The main thing in such a product is the client's trust, preferably demonstrated through the product and its information architecture, showcasing transparency, writing more about products, arguing for reliability and convenience. It is also necessary to devote more space to financial literacy, based on the information that we want to reach a wider audience.For example, the company's landing page has much more information for beginners than the mobile application.

Hypotheses

• If we place a banner on the main screen with an offer to connect auto-replenishment, we will increase the percentage of connected auto-replenishments for this cohort. We can also explain the benefits of auto-replenishment to the client as part of testing this hypothesis.
• If we place banners on the main screen with what the product and company offer, more stable loyalty will be established:
  • Qualification determination
  • Investment profile determination
  • 5 reasons why Alfa-Capital is the right choice
  • ...
• If we allow users to manage notifications more finely, fewer users will completely disable notifications:
  • News
  • Reports
  • Daily summaries
  • Weekly summaries
• If we send push notifications, the number of sessions per active user will increase:
  • Push notifications on growth and decline
  • Push notification "Daily summaries"
  • "You didn't earn 4% last week like other clients did. Evaluate the products."
  • "By opening an IIS, you can get a tax deduction. Read how to do it."
• Signing the growth icon directly on the product card with "expected return*" will increase CR, as it is not clear what it is.